Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Three Benefits of Private High Schools

Are you a parent who children are getting ready for a new school year? Are you troubled by the prospect of sending them to a public institution? If so, then it might be beneficial for you to consider sending them to one of the private high schools in your area. There are several benefits to this type of education. First, these institutions are generally better funded than their public counterparts, they employ high quality teachers, and they are free from any outside political influence. For all of these reasons, they make an excellent option for your children's education.

When it comes to funding, private high schools generally do much better than public institutions. While they may be more expensive, this is more than made up for the quality of their facilities and the resources that they make available for students. The educational opportunities that they offer are greatly enhanced due to the availability of quality textbooks, scientific equipment, and classroom technology. So, if you are looking to equip your children with as many resources as possible, these institutions hold a definite advantage.

You will also be very pleased with the quality teachers that private high schools employ. In general, these institutions offer higher wages for their teachers, and, as a result, they are able to attract more candidates for their positions. This results in the acquisition of extremely well qualified instructors who are able to offer some of the very best educational opportunities to your children.

Finally, private high schools are also free of some of the outside political influences that public institutions have. Since public institutions operate on government money, they are accountable to the local politicians. In recent years, the political environment has changed dramatically, and this has been resolved in a decrease in funding to educational programs. As a result, the expectations for public institutions have changed dramatically, and much of the public curriculum is focused on answering the political demands that are being made. This leads to educational institutions that are focused on meeting certain quantifiable outcomes rather than offering a quality education. This problem can be avoided by choosing a non-public institution.

Overall, private high schools offer several advantages over their public counterparts. So, it is important that you take these into consideration when deciding where to send your children as they may offer a much better option for your student's education. You will surely be grateful for the opportunities that they afford.

Shanghai Hotels – Hot Holiday Destination!

If you are planning to spend your next holiday vacation in a colorful city where you can perfectly enjoy the combination of Eastern and Western cultures then, without an iota of doubt, Shanghai would be your perfect destination. The largest city of China has all, which you, while being a modern person, would love to see and spend time with.

For its wonderful weather, excellent city beauties and natural attractions, Shanghai has always been a central of attractions for the travel enthusiasts of all around the globe; records say that eminent personalities like Bernard Shaw, Albert Einstein and Tagore visited this place a number of times.

With the growing popularity of Shanghai, travel and tourism industry has been massively developed in the city. According to a recent data, the tourism industry earns billions of dollars every year, so you can understand how demanding the city is in terms of a hot travel destination.

You see, in highly demanding travel destination it often becomes difficult to find great quality hotels at cheap price; but fortunately Shanghai is a place where you will not encounter the same problem. The Shanghai hotels industry offers you the facility to live comfortably while giving less pressure on your accounts book.

Cheap hotels not always mean dirty and unclean environment, if you stay at a small inn then you can experience Shanghai’s local food and discover its warmth culture with ease. If you are an avid traveler then you know that the small lodges will help you to get introduced with the local people, food and culture.

At the affordable Shanghai hotels you might not find the Three Star and Five Star luxury, but you will definitely experience the comfort and friendly people which will ensure that you have a pleasant holiday vacation. You will find each and every room and bathroom of these affordable Shanghai hotels very clean and hygienic. In a calm environment you will be offered good quality foods at very affordable prices. In short, the affordable Shanghai hotels will reduce your accommodation and food expenses and you can easily use the money for other activities like traveling and shopping.

The smartest way to look and book an affordable Shanghai hotel is doing so through an online portal. Over the internet, you will find a number of travel portals and traveling service providers and from there you can easily book your ticket to Shanghai and Shanghai hotels.

Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.